I have not tasted "Krave". It used to be fashionable to bemoan sugary cereals. All the mums were at it. People thought children could catch Hyperactivity from sugar, lots and lots of sugar. After that we though Hyperactivity was down to bad parenting. Now we know better. It's actually down to bad teachers. Particularly the unionised ones.
Just to reinforce the brand in you mind; the television commercial shows a little kravicle jumping around like a child from a member of the untamed classes, biting chocolate pieces hither and thither. That's it, now you're Kraving it?
Sugar breakfast cereals are a bad idea. Not for the general tasteless public; they can eat whatever shite they think their bodies deserve. But for the people who com up with these ideas; the young graduates who land jobs in Kellogg's and Nestlé and such companies. Krave clearly smacks of an idea born of people who are driven to increase profits by their lawful obligation to shareholders. Even the name shows absolutely no imagination. I'm waiting to see the episode of The Apprentice where this lame sugary queer idea was probably thought up.
Imagine handing in your resumé to a new prospective employer, on which it read that you had been the inventor of Kellogg's Fruit Loops. It's laughable isn't it.
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